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New Innovation Hits First Aid Aisle Through Power of CURAD® and ARM & HAMMER™ Baking Soda

CURAD SoothePlusprovides an extra level of soothing comfort for large, troublesome wounds

Northfield, Ill., May 8, 2017 – As part of CURAD®’s ongoing commitment to bringing innovation to the first aid aisle, the company is excited to announce CURAD SoothePlus™, its latest offering at retail. CURAD’s SoothePlus Gauze and Pads feature the benefits of ARM & HAMMER™ baking soda to provide an extra level of care. These wound care product offerings go beyond the basics and cover particularly large, troublesome and difficult to bandage wounds while helping dressings stay clean and fresh.

“First aid can be confusing. But before you grab and go from the wall of options, remember that all bandages are not the same,” says Martie Moore, chief nursing officer, CURAD, and advisor to the American Nurses Foundation of the American Nurses Association. “Baking soda is naturally known to soothe minor irritations, and is an option to consider to neutralize and relieve stings, and provide relief.

CURAD is dedicated to introducing innovative solutions that help address a broad range of health concerns. SoothePlus complements CURAD’s portfolio of hospital-quality first aid products.

Germ Shield™

With 2 million illnesses and at least 23,000 deaths in the U.S. yearly caused by antibiotic-resistant pathogens, Germ Shield antimicrobial gel is a timely option for consumers. Unlike typical antibiotic ointments, this product kills a wider spectrum of microbes, including bacteria, fungus and yeast, and maintains effectiveness for up to three days. In addition, Germ Shield isn’t prone to bacterial resistance.

Soothe & Cool

According to a national survey, nearly half of respondents do not believe burns are a serious danger in their home, yet 75 percent reported they or a loved one had suffered a burn injury at home. Soothe & Cool is a hydrating, high water content pad that pulls the heat from the burn while giving moisture back to help the healing process.  The hydrogel dressing provides a cooling effect that stops the painful, burning sensation. This bandage covers the burned area of skin for up to five days to promote an ideal healing environment for the skin by protecting against dehydration and external contamination.  Soothe & Cool works on minor burns, blisters and skin abrasions.


When cuts happen, it’s instinctual to want to quickly stop the bleeding. If you have a fear of blood or are one of the more than 2 million people in the U.S. taking blood thinners to avoid the risk of blood clots, QuickStop! offers a quick and natural solution. New technology called M•docTM or Micro Dispersed Oxidized Cellulose, is a naturally derived material that speeds up the blood clotting process.  Available in a bandage or a spray, QuickStop! rapidly absorbs the blood from minor, surface skin injuries and forms a protective layer over the wound.

 Truly Ouchless!®

For families with youngsters or anyone with delicate skin, Truly Ouchless can help avoid the pain and drama of typical bandages. This Flex-Fabric™ line is specifically designed with an innovative adhesive that makes removal easier and less painful. The EZ Release® adhesive technology is specifically designed to hold tight and let go easy. Yet, it is secure enough to easily take a peek and then reseal the bandage securely.

Click to Tweet: CURAD introduces SoothePlus, with the soothing properties of ARM & HAMMERTM baking soda, to first aid aisle #SoothePlus

“Looking for products that are hospital grade and clinically tested can help bring some peace of mind when it comes to   improving wound care and ultimately increasing comfort,” says Moore.

SoothePlus is now available at Meijer and will soon be offered at Kroger, Rite Aid, H-E-B and Publix stores this spring. Learn more by visiting

ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress are trademarks of Church & Dwight Co., Inc. and are used under license by CURAD. The license agreement between CURAD and Church & Dwight was brokered by Brandgenuity.


Since being acquired by Medline in 2007, the CURAD brand has been re-energized – introducing many innovative solutions for a broad range of health concerns. With new Truly Ouchless® adhesive technology, rugged Performance Series® bandages and tapes, and advanced options like hydrocolloids, antibacterial bandages, super absorbent dressings and foam bandages, CURAD remains at the forefront of creating hospital-quality products for home use. Learn more at

About Medline

Medline is a global manufacturer and distributor serving the health care industry with medical supplies and clinical solutions that help customers achieve both clinical and financial success. Headquartered in Northfield, Ill., the company offers 350,000+ medical devices and support services through more than 1,200 direct sales representatives who are dedicated points of contact for customers across the continuum of care.  For more information on Medline, go to or to connect with Medline on its social media channels.

About Church & Dwight Co., Inc.

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products under the ARM & HAMMER brand name and other well-known trademarks.

2018-06-05T15:25:10+00:00 Newsroom|