Ann Fahey-Widman, APR
Vice President, Corporate Communications
The search is on for the next hospital CEO with "moves like Jagger" and for nurses "to get up, get down, put their hands up to the sound." Medline Industries, Inc., the creators of the YouTube® sensation Pink Glove Dance and makers of the pink gloves, announced today the kick-off of its second annual national Pink Glove Dance video competition in support of breast cancer awareness and prevention. Beginning today, organizations located in the U.S. and Canada – hospitals, nursing homes, schools, fire departments, to name a few – are all encouraged to get creative and produce their own Pink Glove Dance video to show their support for those affected by breast cancer. To register for the competition and for complete rules, go to www.pinkglovedance.com.
The deadline to receive submissions is September 28, 2012. All videos will be posted on the Internet beginning October 12 where the public can go online to vote for their favorite video. The winners will be announced November 2, with the winning team receiving a $10,000 donation in their name to the breast cancer charity of their choice. Second place will receive $5,000 and third place $2,000.
"The Pink Glove Dance has become more than a fun music video, it has inspired an international movement of passionate caregivers, health care workers, students, firefighters – people from all walks of life – to show their support in fun, creative ways for those afflicted with this terrible disease," said Andy Mills, president of Medline. "You don't have to be a great dancer or entertainer to join the competition; just have passion for the cause and a desire to bring a little joy to those affected by breast cancer."
Last year, 139 organizations from 40 states and Canada participated in Medline's inaugural Pink Glove Dance video competition. To view highlights from last year's competition, click here. The competition quickly became a national social media phenomenon with the videos receiving more than 1.2 million views, a half a million votes and thousands of tweets, blogs and texts. Lexington Medical Center in West Columbia, S.C., won first place with 61,054 votes — more than four times the population of their entire city (14,061). Click here to view their winning video.
History of the Pink Glove Dance
The original Pink Glove Dance video premiered in November 2009 and featured 200 Portland, Ore. hospital workers wearing pink gloves and dancing in support of breast cancer awareness and prevention. Click here to view the original video. Today the video has more than 13.6 million views on YouTube® and has inspired hundreds of pink glove dance videos and breast cancer awareness events across the country. Because of the overwhelming response to the original video, a sequel was produced in October 2010 featuring 4,000 healthcare workers and breast cancer survivors throughout North America.
"Gloves are the first point of contact between the health care worker and the patient," said Mills. "As a way to extend our breast cancer awareness campaign, we developed a pink glove called Generation Pink®, with the aim of getting people to talk about breast cancer."
Medline is donating a portion of each sale of the pink gloves to the National Breast Cancer Foundation (NBCF). To date, Medline has donated more than $1 million to the NBCF to fund mammograms for individuals who cannot afford them.
As the nation's largest privately held manufacturer and distributor of medical supplies, Medline is focused on helping to improve the quality of care for patients and residents. Breast cancer awareness is a natural extension of Medline's corporate mission to help save lives through the early detection of breast cancer. (Visit www.medline.com/breast-cancer-awareness for details). Based in Mundelein, Ill., Medline manufactures and distributes more than 125,000 products to hospitals, extended care facilities, physician offices, surgery centers, home care dealers and agencies and other markets.